Why AYP

Thank you for your interest in the first, and only, African Yellow Pages (AYP).

Why Advertise with AYP?
Consider the following statistics:

• Over 1.8 million African immigrants live in the United States.
• From 1990 – 2000, the African population in the US grew by 134%. The Washington metropolitan area’s African immigrant population grew by 148%. This makes the Washington DC area the largest home for the African immigrants.
• Over 49 percent of African adult immigrants hold a bachelors degree making them a very well educated consumers.
• The median household income for African immigrants is $40,300 compared to $37,600 for Hispanics.

Targeted
Targeted marketing to ethnic communities has proven very lucrative for many businesses. AYP can place your products and services directly in front of African ethnic communities. Through AYP you will reach the potential market of over 1.8 million potential African customers, which is about a $12 billion market.
Mass media advertisers have largely been unable to reach the African immigrant consumer without the direct effect of a yellowbook backed by a web portal that embodies relevant aspects of their lives that keeps them coming back to our site, and keeps their yellow books in their houses. You can now reach this promising consumer group by advertising in the African Yellow Pages.

Affordable
On average, a typical business receives $14 in sales revenue and $4 profit for every dollar spent on Yellow Pages advertising. Furthermore, consumers who use the Yellow Pages spend 25% more than those who do not. Now, imagine these statistics when applied to a large community that is prosperous and ready to buy your products and services.

Effective
AYP is distributed, free to the consumers, all African embassies, restaurants, stores, grocery store chains, banks, religious institutions, community organizations, and hundreds of participating distributors in America to ensure maximum market penetration. Fifty thousand copies were published in the first run and we are already making preparations for a run of 75,000 copies next year.

AYP is published annually and distributed mainly in the DC metropolitan area, other states in the continental United Sates, Canada, Europe and Africa.

Letting your potential customers know that your business is available to them is the first step towards success. Advertising in AYP lets your customers know who you are.

We look forward to working with you and helping your business succeed in the African market.